We develop emerging voices and guide them toward international stages — from Khaleeji hip-hop to genreless dark pop.
LSL Signed Artist
Saud G
Emirati artist based in UAE
Saud G is an Emirati rapper and producer shaping the sound of Khaleeji hip-hop. With influences ranging from Travis Scott to ElGrande Toto, his music blends modern hip-hop with trap, RnB and lo-fi, often layered with Arabic percussion for a distinctly regional flavour. Known for his hard-hitting yet polished production, Saud G brings a laid-back, streetwise attitude to both his sound and style. A two-time Spotify cover artist and multi-time Musivv Award nominee, he continues to push boundaries while proudly representing the face of Emirati rap.
LAÏ is a Lebanese artist who defines herself as genreless. Her music delves into the depths of the dark feminine, exploring themes such as rage, sensuality, passion and metamorphosis. Her lyricism is vulnerable yet laced with passive-aggressive undertones in its sonic identity. Dark electronic tunes, melodic harmonies and haunting backups define her sound, consistently hinting at a pop identity but with a dark twist. Each release is meticulously crafted to align with a storyline and persona that LAÏ embodies through her visual language.
Mared is a rising force in the Egyptian rap scene, making a strong impact in just his first few years. With viral hits and a rapidly growing fanbase, he is celebrated for his sharp lyricism, dynamic flows and catchy rhymes. His music blends hip-hop with authentic cultural elements, creating a unique and compelling sound. Beyond his musical talent, Mared is known for his versatility, often infusing his tracks with sarcasm, authenticity and thought-provoking themes.
Engy is an emerging Egyptian pop artist whose sound blends modern pop with subtle nods to disco, house and oriental influences. Inspired by artists like Elyanna, Camila Cabello and Ruby, she brings a versatile approach to her music — balancing catchy, upbeat tones with emotional depth and relatability. With a visual style that complements this musical range, she continues to shape her artistic voice and expand her presence in the evolving Arabic pop landscape.
We collaborate with a wide network of music talent from across the region and beyond, giving our clients access to global stars, regional headliners and emerging acts for every project. Full EPKs available on request.
